ACRONYM
Former Social Media Director
Acronym is committed to building power and lasting digital infrastructure for the progressive movement and ran the largest digital effort to get Trump out of office. In 2020, Deja managed all organic social accounts during final months of the 2020 election. In her time there, she authored multiple viral tweets and doubled their Instagram audience without any paid ads through her vertical video strategy on Instagram’s Reels feature.
Kamala Harris For The People
Former Influencer & Surrogate Strategist
The youngest in her HQ and one of the youngest people to ever hold this level of leadership on a presidential campaign, Deja managed relationships with some of the most influential supporters while actively identifying new strategic relationships. In her time on the campaign in 2019, she prioritized innovation and experimented with new social media platforms like TikTok and the impact of youth nano-influencers on campuses. One accomplishment she is particularly proud of is her leadership from ideation to implementation of the 'This Is What A President Looks Like Campaign' which empowered young women, particularly young women of color, to see themselves in positions of political power and drove conversations around diversity and representation in the 2020 election and beyond.
Deja takes on brands, PACs, and nonprofits as digital strategy clients, specializing in influencer campaigns and growth strategy.
